Prioritising your outcomes

Owned by Nicole Mc Neilly
Last updated: Sept 14, 2023
2 min read

It’s not realistic to try to measure every outcome for every stakeholder. You have prioritised the stakeholders for whom you think you have the greatest impact, or for whom you need to measure the impact of your work. Now, we have the opportunity to think of the outcomes that are most important for these stakeholders and which indicators best help you evidence whether or not these outcomes have occurred. Your goal is to agree which outcomes are your priority to measure, and which you can live without.

We have two ways of thinking of how to prioritise which together helps you to focus on which outcomes are more important to support your vision of impact.

image of stick figure with a speech box with a star, to represent materiality or importance

Materiality

A stick figure surrounded by a circle to look like a target. This references accountability, that this person is accountable

Accountability

Materiality

Accountability

  • Is the outcome significant enough for the stakeholder for you to measure it?

  • Is it a big or a small change?

  • How important is this change? For whom, and why?

  • Why is it valuable to better understand?

If you had done nothing, how much of this change would have been realised anyway? This is a subjective assessment, but ask yourself:

  • Which outcomes are you responsible for?

  • What do you not need to be responsible for?

  • What does your accountability line tell you? Does it have to change?

Next step

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