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Improve your understanding of the terminology used in the Impact Playbook and take the quiz below!

Impact terminology

  1. What is an outcome? 

    1. A change experienced by someone

    2. A quantifiable result

    3. A long-term vision

    4. What you invest into your activity

 What's the answer?

1a - a change experienced by someone, usually expressed and observed in terms of attitudes and behaviours. They can take place in any time frame, and lead towards impact on your change pathway. Identifying short- and long-term outcomes

  1. Where can you start on the change pathway?

    1. Left side

    2. Right side

    3. Both

    4. Anywhere

 What's the answer?

2d - anywhere! You can begin anywhere on the change pathway. If you are starting by designing a project, we recommend starting on the right. If you have already designed your project and are now designing your impact assessment, you might start on the left.

Change Pathway - the heart of Phase one

  1. What is an indicator?

    1. A way to measure the results of your activities

    2. A metric that allows your to measure if or to what extent an outcome has taken place

    3. How we describe the long-term change created by our activities

    4. The money that we invest in our activities.

 What's the answer?

3b - an indicator is information that allows us to measure whether you are achieving your desired outcomes. You might develop one or more indicators for each outcome you have added to your change pathway.

Developing and measuring indicators of change

  1. What is an accountability line?

    1. A line that connects different outcomes on the Change Pathway.

    2. A way to describe when impact will happen.

    3. A way to make clear where you think you are directly responsible for outcomes and where you only contribute towards these.

 What's the answer?

4c -Marks the dividing line between the 'impact' you contribute to and the outcomes that are directly attributable to you. In your Change Pathway you will set out where you are and where you are not solely accountable for change, by drawing out the accountability line.

Accountability line

  1. What is impact?

    1. Change in the short-term.

    2. Change in the long-term for our stakeholders and wider society, for which we are not responsible but contribute towards.

    3. Change in the medium-term.

    4. Change for only my stakeholders, which we am directly accountable for.

 What's the answer?

5b - Impact takes place in the long-term. This long-term change is something that you and your organisation can’t be accountable for, because you are not going to be the only one working towards this goal. However, you are accountable and responsible for your activities and for making them as impactful as possible.

What is impact?

  1. Are outcomes always positive?

    1. Yes

    2. No

 What's the answer?

6b - outcomes are not always positive. You might find that some stakeholders experience something negative that you might not have expected. Identifying short- and long-term outcomes

  1. ‘Stakeholders always directly benefit from my activity'. True or false?

    1. True

    2. False

 What's the answer?

7a - your stakeholders can benefit from or experience your activity both directly and indirectly. You might wish to measure impact for an indirect stakeholder, but mostly you will focus on someone who benefits directly from your activities. Getting to know your 'stakeholders'

  1. What is an output? 

 What's the answer?

The tangible, quantifiable and measurable products and results delivered by your activities. Impact terminology

  1. The number of books digitised by a library in a year could be:

    1. An outcome

    2. An output

    3. Impact

    4. An indicator

 What's the answer?

B and D! It could be both an output (the result of an activity) or an indicator (showing that a change has taken place). Impact terminology

  1. Which of the following are not in a change pathway?

    1. Strategic perspectives

    2. Outputs

    3. Stakeholders

    4. Impact

    5. Outcomes

    6. Value lenses

 What's the answer?

A and F! These are tools that accompany the development of your change pathway, but they don’t sit inside it. Change Pathway - the heart of Phase one

  1. Which of the following might be ‘impact’, according to the definition given in the Impact Playbook?

    1. Increase in library memberships following reduced fees.

    2. Growth in weekend visitor numbers at your museum after the introduction of family workshops.

    3. An end to global warming.

 What's the answer?

11C - you are not solely responsible for the reduction of global warming, but through your work you may contribute to a reduction in, for example, your digital carbon footprint. Therefore, we see this as impact and not an outcome. What is impact?

  1. Which of the following is not an activity in your change pathway?

    1. Running a workshop.

    2. Starting a social media campaign.

    3. Conducting a survey to assess how your conference went.

    4. Digitising your collections.

 What's the answer?

12C - sending a survey is a way of collecting data about your event. We describe this as a method. Your event would be the activity or output. Data collection methods

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