It’s not realistic to try to measure every outcome for every stakeholder. In Phase one, you will have prioritised the stakeholders for whom you think you have the greatest impact, or for whom you need to measure the impact of your work. Now, we have the opportunity to think of the outcomes that are most important for these stakeholders and which indicators best help you evidence whether or not these outcomes have occurred. Your goal is to agree which outcomes are your priority to measure, and which you can live without.
We have two ways of thinking of how to prioritise which together helps you to focus on which outcomes are more important to support your vision of impact.
 Materiality |  Accountability |
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| If you had done nothing, how much of this change would have been realised anyway? This is a subjective assessment, but ask yourself:
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