Using consistent colours helps to distinguish our brand and consolidate experiences across our organisation. We use colour to deliberately highlight different aspects of our communications and products. Do not forget to check our section “Which color should I use?” to better understand the use of color for each Europeana entity.
Primary palette
Our primary palette uses a bright and bold colour together with a contrasting white and black. It is used throughout our products and marketing to direct the eye and highlight important sections.
Secondary palette
We complement our primary palette with more varied and colourful secondary palette colors to infuse energy and diversity. We rely on these colors more frequently within our products and marketing, online and print. When used in conjunction with our primary palette, this palette emboldens and reinforces our brand.
Extended palette
The extended palette consists of all the usable tints and shades of each color in the palette. Solely used on screen, they add an additional colour range to our products and online marketing.
Which color should I use?
The best way to visualise this is with an umbrella and the outside of that umbrella corresponds to the Europeana Initiative, encompassing all its elements.
For the Initiative the colour should be ‘Innovation Blue’ and the logo should be the ‘Basic’ variation, all of these elements can be found on Pro’s branding guidelines page.
The inside of this umbrella will encompass the three entities that form the Europeana Initiative, each of them with its own colour and logo. These colours and logos should be used when each entity is acting or communicating on its own individual accord.
Add Comment