The Europeana Impact Playbook uses the following definition of impact:
“Changes that occur for stakeholders or in society as a result of activities (for which the organisation is accountable)”
We explain more about the definition and our understanding below. Other projects might have other definitions of impact. We would love to hear them!
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The Impact Playbook sets out a methodology through which you can start measuring the shorter-term change (outcomes) that are likely to lead to that longer-term change. Each change creates the conditions for another change that leads to another change and another, and so on. That’s why we often use the image of a ripple effect. We map and create connections between these ripples of change in a Change Pathway. The Impact Playbook helps you to measure change on this pathway towards impact. It also sets out ways in which you can measure long-term change, though this can be more difficult.
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Next steps
Have a look at our Impact terminology and test yourself!
The Europeana Impact Playbook is founded on the principles laid out in the Balanced Value Impact Model (BVIM) developed by Professor Simon Tanner, King’s College London. Read more in The theory behind the Impact Playbook (in development).