Disseminating your impact report
- Nicole Mc Neilly
You might be the communications officer or you might be a curator. You might be both! Whatever your role, it’s time to harness some communications expertise and get planning.
Who will draft the blog (using your lovingly prepared impact narrative)? Who will schedule the social media posts, when and to what audiences? Who will share your report with your donors? Who will email your newsletter list and when?Â
You already mapped your audiences and began to draft a plan of how you would share your impact assessment report with them. Here are some actions you and your team can take in advance:
Draft a dissemination plan
Draft text for your newsletter, tweets and social media postsÂ
Set a timeline for dissemination
Plan your dissemination
When you have more stakeholders than you have products, it can be easier to define your dissemination plan by how you’ll share each output, with whom and when.Â
You want to share your report with everyone involved. But how do you do this? We have a developed a canvas to help you do this.
Case study - Europeana 2020
Here is our dissemination plan for Europeana 2020. For each stakeholder (the ‘who’) there is a call to action - what do you want the audience to do with the information you share with them? This is an important consideration that will help you share your communications.Â
What | Who (the audience) | When (dates) | How | Call to action | Success indicators |
Full report | Colleagues | July 2021 | Internal slack message | Read the report, use the findings | References in green team to environmental impact methodology; use of the findings in publications or presentations |
Funders | August 2021 | Annual reporting - sharing an executive summary | N/A | Positive feedback in review meeting or written feedback | |
Europeana Network Association / Europeana Aggregators’ Forum | August 2021 | Basecamp message | Read the report, use the findings, share the report | Positive feedback in response to message on Basecamp | |
Interviewees | N/A | Â | Â | Â | |
Professional sector audience | July 2021 | Europeana Pro post linking to Europeana 2020 and Europeana 2019 impact assessments; social media | Read more about the impact of our work and use our Impact Playbook to start measuring your impact | Page views on Europeana Pro Twitter/LinkedIn response rates | |
Infographics | Professional audience | September - October 2021 | Read more about the impact of our conferences in 2019 and 2020 and how it could inspire you to have more impact | Click throughs to report or blog page Shares on LinkedIn, Twitter likes/requotes  |