CTAs, hero section, illustration, and icon guidelines

On Europeana.eu, we use various illustrative elements to:

• Promote campaigns and projects;

• Surface high-quality items from the collections on Europeana.eu;

• Explain and illustrate page content.

to support users' journeys across the portal and to encourage brand familiarity.

Guidelines for applying these illustrative elements:

1. Call-to-action (CTA) banners (e.g. on the home page):

• Use vector illustrations created specifically for this purpose.

• Contact design for these, or re-use previously approved illustrations.

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2. Highly visual hero sections (e.g. on the home page and various landings pages):

• On the home page, use high-quality images from the collections on Europeana.eu

• These images are chosen according to the month’s theme, season, or special event (e.g. Winter images for winter)

• Contact design for these.

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• On landing pages, use vector illustrations created specifically for this purpose.

• Contact design for these, or re-use previously approved illustrations.

   

3. Illustrations (e.g. on various landing pages)

• Use vector illustrations created specifically for this purpose.

• These images are used to illustrate long texts.

• Contact design for these, or re-use previously approved illustrations.

4. Icons (e.g. on various landing pages)

• Use vector illustrations created specifically for this purpose.

• These images are used to illustrate short texts.

• Contact design for these, or re-use previously approved icons.