Menu & Information architecture
- Prabhakar Gautam (Unlicensed)
Date: 15. 08. 19 - 11. 09. 19
Participants: 50
Purpose: Findability of information
Labelling (organisation/CHI/I)
Understand where the user expects to find information
Methodology: A First click test was used and not a tree test. Due to only 2 level hierarchy of information and the first level hierarchy of information being audience group names a tree test was not conducted.
Green rectangle - where we initially placed the information
Blue rectangle - where the participants clicked
Metrics:
Most clicks
Time to complete that task
Users: The test was shared among the partners of Pro.
Task 1
You want to understand what Europeana does where would you click to find this information?
Result: Participants expect to understand what Europeana does in “Who we are” not “about us”
74% - “Who we are”
10% - “about us”
16%- other
Task 2
You want to present a case to your superiors for sharing data with Europeana where would you click to find this information?
Result: Participants expect to find this info in both “share your collection and “benefits”. Neither is significant to be the only place to find this info.
46% - “Share your collection”
38% - “Benefits”
16%- other
Task 3
You want to know what people would be able to do with your data when you share with Europeana. Where would you click to find that information?
Result:
Participants expect to find this info in both “share your collection and “benefits” and not in “Quality of content”
46% - “Benefits”
24% - “Share your content”
30%- other
Task 4
You want to register to the Europeana Network Association. Where would you click to find that information?
Result: Participants expect to find this info in “Join”.
54% - “Join”
34% - “Yes I want to join” button
12 %- Other
Task 5
You want to register for a Europeana Network Association community. Where would you click to find that information?
Result: Participants expect to find this info in “Communities”.
46% - “Communities”
24% - “Yes I want to join” button
22 %- Other
8% - “Join”
Task 6
You want to attend a Europeana networking event. Where would you click to find that information?
Result: Participants took the longest time to find the answer to this question. And the answers are spread around.
60% - “Other”
22% - “Newsletter and updates”
16 %- “News”
2% - “how we work”
Task 7
You want to provide content to Europeana and want to find more information on how to do it. Where would you click to find that information?
Result: Participants expect to find it in “share your collection” more than in “process”.
64% - “Share your collection”
28% - “Process”
8% - “Other”
Task 8
You need training material (e.g. presentations, tutorials) on copyright. Where would you click to find this information?
Result: Participants expect to find it in significantly more in “Date publication” than in “Data quality”.
56% - “Date publication”
36% - “Other”
8% - “Data quality”
Task 9
You need the latest EDM documentation. Where would you click to find that page?
Result: Participants expect to find it in in “Date publication” than in “Data quality”.
50% - “Date publication”
26% - “Data quality”
10% - “Work plan”
14%- “Other”
Task 10
You want to speak with other professionals in the cultural sector to get their input on some of the issues you are facing . Where would you click?
Result: Participants expect to find it in in “communities” significantly more in “join.”
36% - “Communities”
20% - “Members”
24 % - “Other”
10% - “ Yes I want to join” button
10% - “ Learn more “ button
0 %- “Join”
Task 11
You are researching an issue and you want to see how others dealt with it and published about it. Where would you click to find that information?
Result: Participants expect to find it in in “Best practices” significantly more in other areas.
64% - “Best Practices”
36% - “Other”
Task 12
How confident did you feel with your responses?
Result: Participants felt more “Not so confident” than “confident”
52% - “Not so confident”
46% - “Confident”
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