Using our colours

Using consistent colours helps to distinguish our brand and consolidate experiences across our organisation. We use colour to deliberately highlight different aspects of our communications and products. Do not forget to check our section “Which colour should I use?” to better understand the use of colour for each Europeana entity.

Primary palette

Our primary palette uses a bright and bold colour together with a contrasting white and black. It is used throughout our products and marketing to direct the eye and highlight important sections.

Hex #0A72CC	Hex #1A1A1A	Hex #FFFFFF
RGB 10, 114, 204	RGB 26,26,26	RGB 255, 255, 255
CMYK 95, 44, 0, 20	CMYK 73, 67, 65, 78
PMS 285 C

Secondary palette

We complement our primary palette with more varied and colourful secondary palette colours to infuse energy and diversity. We rely on these colours more frequently within our products and marketing, online and print. When used in conjunction with our primary palette, this palette emboldens and reinforces our brand.

Hex #219D31	Hex #E11D53	Hex #D9D4C4
RGB 33, 157, 49	RGB 225, 29, 83	RGB 217, 212, 202
CMYK 79, 0, 69, 38	CMYK 0, 87, 63, 12	CMYK 13, 11, 14,0

Extended palette

The extended palette consists of all the usable tints and shades of each colour in the palette. Solely used on screen, they add an additional colour range to our products and online marketing.

Hex #79B2E3	Hex #085395	Hex #71C07B	Hex #197324	Hex #E95A81	Hex #A4163D
RGB 121, 178, 227	RGB 8, 83, 149	RGB 113, 192, 123	RGB 25, 115, 36	RGB 233, 90, 129	RGB 164, 22, 61

Furthermore, we use different shades of gray throughout our communications and website.

Hex #F1F1EE	Hex #A6A6A6	Hex #808080	Hex #4D4D4D
RGB 241, 241, 238	RGB 166, 166, 166	RGB 128, 128, 128	RGB 77, 77, 77

Which colour should I use?

The best way to visualise this is with an umbrella and the outside of that umbrella corresponds to the Europeana Initiative, encompassing all its elements.

For the Initiative the colour should be ‘Innovation Blue’ and the logo should be the ‘Basic’ variation, all of these elements can be found on Pro’s branding guidelines page.

The inside of this umbrella will encompass the three entities that form the Europeana Initiative, each of them with its own colour and logo. These colours and logos should be used when each entity is acting or communicating on its own individual accord.

A simple diagram to better visualise what’s mentioned above:

Examples of colours being used on our communications