Logos

The Europeana logo is used across our communications.

We aim for it to be instantly recognisable, so consistency is crucial. Please don’t change, distort, recolour, or reconfigure it.

Check all of our logos:

• Main logo

• Products' logos

• Stakeholders' logos

• Communities' logos

Check examples of logo misuse:

• Logo misuse

 

 

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Understanding the hierarchy of our logos

The Europeana Initiative has several groups and products in its portfolio. We aim to distinguish the organisation’s sub-brands, while simultaneously maintaining cohesion between them, as part of a single body (the Initiative).

Check our brand architecture structure to better understand the differences between our logos.

Note: Partners and projects have a brand of their own.

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Europeana’s brand architecture (as of March 2024)

Main logo (Master brand)

Usage: Everyone

Refers: Europeana Initiative

The ‘Basic’ logo is used to refer to the Europeana Initiative rather than to one of its projects or products. The logo is either black or white. Please ensure that you pick the version that contrasts most strongly with the background so it remains readable.

Everyone can use these logos. This means that project partners and campaigns can use them in their own visual materials - if the exigencies here described are fulfilled.

This version is to be used in most of our communications (e.g. banners, social media posts, documents)

There are two variants for this logo, vertical and horizontal, each with its minimum margin to ensure full readability.

Products' logos

Usage: These logos should be used only on our products' platforms

Refers: Europeana Training, Europeana Metis, Europeana (.eu), Europeana Pro, Europeana APIs, Europeana data stats

The logo is solely available in its black and blue format. Please ensure that the background is lighter than these colors, to ensure contrast.

Stakeholders' logos

Usage: Consult the person responsible for each organisation (e.g. Aggregators forum, Henning Scholz)

Refers: Europeana Aggregators' Forum, Europeana Network Association, Europeana Foundation

These three organisations together create what we call Europeana Initiative. The logos presented in this section are called “Organisations’ logos”, and should be used with the consent of the responsible for the organisations.

The logo is either black or white. Please ensure that you pick the version that contrasts most strongly with the background so it remains readable.

Communities' logos

Usage: Consult the person responsible for each community (e.g. Educators, Isabel Crespo)

Refers: Europeana Network Association communities (Climate action, Education and Research)

Within the Europeana Network Association, there are communities that work for specific themes in the organisation. Three of them have their own logos, the Climate Action, Educators and Researchers community. Make sure to use the correct logo for each group.

Products' logos

Usage: Consult the person responsible for each community (e.g. Educators, Isabel Crespo)

Refers: Europeana Network Association communities (Climate action, Education and Research)

Within the Europeana Network Association, there are communities that work for specific themes in the organisation. Three of them have their own logos, the Climate Action, Educators and Researchers community. Make sure to use the correct logo for each group.

Logo misuse

Be careful not to misuse the logo. The logo should not be modified. Its orientation, color, and composition should remain as indicated in this document — there are no exceptions.